Vertical cooperative advertising with substitute brands

DOI10.1155/2013/480401zbMath1397.91309OpenAlexW2066694905WikidataQ59006171 ScholiaQ59006171MaRDI QIDQ1789947

Xiao-Wei Wen, Youhua (Frank) Chen

Publication date: 10 October 2018

Published in: Journal of Applied Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2013/480401

Mathematics Subject Classification ID

Cooperative games (91A12) Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

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