Pricing model for dual sales channel with promotion effect consideration

DOI10.1155/2016/1804031zbMath1400.91203OpenAlexW2223291207WikidataQ59131054 ScholiaQ59131054MaRDI QIDQ1792766

Chuiri Zhou

Publication date: 12 October 2018

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2016/1804031

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

Cites Work

• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
• ``Bricks-and-mortar vs. ``clicks-and-mortar: An equilibrium analysis
• A supply chain model with direct and retail channels
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design