Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer

DOI10.1155/2016/2027146zbMath1400.90209OpenAlexW2522526341WikidataQ59131084 ScholiaQ59131084MaRDI QIDQ1792791

Junhai Ma, Binshuo Bao, Qiu-xiang Li

Publication date: 12 October 2018

Published in: Mathematical Problems in Engineering (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2016/2027146

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (4)

Inventory financing with overconfident supplier based on supply chain contract ⋮ Pricing strategies of a traditional retailer and a direct distributor when consumers hold channel preferences ⋮ How does overconfidence affect decision making of the green product manufacturer? ⋮ Strategy selection of inventory financing based on overconfident retailer

Cites Work

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• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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