Some models for demand functions with advertising

zbMath0958.91036MaRDI QIDQ1806625

A. M. González, José María Sarabia, Enrique F. Castillo

Publication date: 16 April 2001

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

zbMATH Keywords

estimationfunctional equationsdemand functionsequilibrium strategysingle-product

Mathematics Subject Classification ID

Functional equations for real functions (39B22) Auctions, bargaining, bidding and selling, and other market models (91B26) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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