Brand positioning under lexicographic choice rules

DOI10.1016/S0377-2217(97)00417-7zbMath0933.90040OpenAlexW2014601161MaRDI QIDQ1806633

H. A. Eiselt, Joy Bhadury

Publication date: 4 April 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(97)00417-7

zbMATH Keywords

Stackelberg solutionNash equilibriacompetitive location modelbrand positioningsingle-variable mathematical programming

Mathematics Subject Classification ID

Discrete location and assignment (90B80) Marketing, advertising (90B60)

Related Items (1)

Location Science in Canada

Cites Work

• Price competition, quality and income disparities
• Entry (and exit) in a differentiated industry
• Monopoly and product quality
• Relaxing Price Competition Through Product Differentiation
• Product Positioning Under Price Competition
• Exceptional Paper—Lexicographic Orders, Utilities and Decision Rules: A Survey
• Equilibrium points in n -person games
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