Feature issue: Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior

DOI10.1016/S0377-2217(98)00144-1zbMath0932.00031MaRDI QIDQ1806803

No author found.

Publication date: 28 February 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Feature issueConsumer choice behaviorConsumer considerationConsumer perceptionsConsumer preferenceMeasurement methodologyModeling methodology

Mathematics Subject Classification ID

Collections of articles of miscellaneous specific interest (00B15) Proceedings, conferences, collections, etc. pertaining to game theory, economics, and finance (91-06)

Cites Work

• Mathematical models of brand choice behavior

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