A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures

DOI10.1016/S0377-2217(98)00149-0zbMath0946.91028OpenAlexW2040576830MaRDI QIDQ1806807

Anil D. Chaturvedi, J. Douglas Carroll

Publication date: 8 November 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(98)00149-0

zbMATH Keywords

product differentiationmultidimensional scalingthree-way dataproximitiesbrand imageproduct uniqueness

Mathematics Subject Classification ID

Stochastic models in economics (91B70) Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Cites Work

• Three-way metric unfolding via alternating weighted least squares
• Optimal positioning of new product-concepts: Some analytical implications and empirical results
• Analysis of individual differences in multidimensional scaling via an \(n\)-way generalization of ``Eckart-Young decomposition

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