On the generalizability of advertising pulsation monopoly results to an oligopoly

DOI10.1016/S0377-2217(98)00242-2zbMath0948.90084WikidataQ126789285 ScholiaQ126789285MaRDI QIDQ1806933

Hani Ibrahim Mesak

Publication date: 20 December 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

game theorycompetitionadvertisingpulsationLanchester models

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (4)

On modeling the advertising-operations interface under asymmetric competition ⋮ Pulsation in a competitive model of advertising-firm's cost interaction ⋮ Recent developments in dynamic advertising research ⋮ On deriving and validating comparative statics of a symmetric model of advertising competition.

Cites Work

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• Games and Sub-Games

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