MARKEX: An intelligent decision support system for product development decisions

DOI10.1016/S0377-2217(98)00220-3zbMath0938.90038OpenAlexW2003363629MaRDI QIDQ1807944

Nikolaos F. Matsatsinis, Yiannis Siskos

Publication date: 29 June 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(98)00220-3

zbMATH Keywords

data analysisproduct developmentconsumer behaviourintelligent decision support systems

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Related Items

Development of a model-based netsourcing decision support system using a five-stage methodology, A multicriteria DSS for stock evaluation using fundamental analysis, Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview, Multicriteria analysis in agricultural marketing: the case of French olive oil market., A genetic algorithm approach to the product line design problem using the seller's return criterion: An extensive comparative computational study, MARKEX, Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge

Uses Software

• UTA Plus
• SAS/STAT

Cites Work

• Assessing a set of additive utility functions for multicriteria decision- making, the UTA method
• SIL - a simulation language. User's guide
• The choice axiom after twenty years
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
• Mathematical models of brand choice behavior
• A Normative Methodology for Modeling Consumer Response to Innovation
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