A multiperiod production and advertising problem for a seasonal product

DOI10.1023/A:1018946800745zbMath0932.91017OpenAlexW67023907MaRDI QIDQ1808224

Bruno Viscolani, Daniela Favaretto

Publication date: 2 December 1999

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/a:1018946800745

zbMATH Keywords

optimal controldynamic programmingadvertisinggoodwill

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Optimality conditions for problems involving ordinary differential equations (49K15)

Related Items (5)

A general model for the marketing of seasonal products ⋮ Multi-period media planning for multi-products incorporating segment specific and mass media ⋮ A single season production and advertising control problem with bounded final goodwill ⋮ Advertising and production of a seasonal good for a heterogeneous market ⋮ A road map to new product success: warranty, advertisement and price

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