Determining the optimal direct mailing frequency

DOI10.1016/S0377-2217(03)00349-7zbMath1066.90059MaRDI QIDQ1827656

Jedid-Jah Jonker, Nanda Piersma

Publication date: 6 August 2004

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Stochastic dynamic programmingDirect marketing

Mathematics Subject Classification ID

Stochastic programming (90C15) Dynamic programming (90C39) Marketing, advertising (90B60)

Related Items

Direct marketing of an event under hazards of customer saturation and forgetting ⋮ Quantitative models for direct marketing: A review from systems perspective ⋮ A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing ⋮ Narrowcasting of wireless advertising in malls ⋮ Competing for consumer's attention ⋮ Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model

Cites Work

• Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models
• Mailing Decisions in the Catalog Sales Industry
• Unnamed Item

This page was built for publication: Determining the optimal direct mailing frequency