A decision support model for selecting product/service benefit positionings

DOI10.1016/S0377-2217(01)00283-1zbMath1081.90571MaRDI QIDQ1847240

Abba M. Krieger, Paul E. Green

Publication date: 17 November 2002

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Greedy heuristicAdvertisingOptimal message design

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)

Related Items (1)

A model of product line design and introduction sequence with reservation utility

Cites Work

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• A procedure for new product positioning in an attribute space
• An extended algorithm for optimal product positioning
• Context-Dependent Preferences
• Customer satisfaction measurement in the private bank sector.

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