Visualization and analysis of clickstream data of online stores for understanding web merchandising

DOI10.1023/A:1009843912662zbMath1006.68631OpenAlexW1601275155MaRDI QIDQ1859865

Robert Hoch, Edith Schonberg, Mark Podlaseck, Juhnyoung Lee

Publication date: 20 February 2003

Published in: Data Mining and Knowledge Discovery (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/a:1009843912662

zbMATH Keywords

visualizationmarketinge-commercebusiness intelligencemerchandising

Mathematics Subject Classification ID

Database theory (68P15) Learning and adaptive systems in artificial intelligence (68T05) Computing methodologies and applications (68U99)

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Uses Software

• SPRINT