A flexible brand choice model based on neural net methodology

DOI10.1007/S00291-002-0095-1zbMath1035.90036OpenAlexW2060458039MaRDI QIDQ1871647

Christian Mies, Markus Probst, Werner Fettes, Harald Hruschka

Publication date: 4 May 2003

Published in: OR Spectrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00291-002-0095-1

zbMATH Keywords

brand choice modelneural net methodology

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Trade models (91B60) Marketing, advertising (90B60)

Related Items (2)

Improved customer choice predictions using ensemble methods ⋮ Modeling consideration sets and brand choice using artificial neural networks.

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