Positioning analysis using knowledge-based support

DOI10.1007/BF02032385zbMath0830.90084OpenAlexW1987894236MaRDI QIDQ1897421

Daniel Baier, Wolfgang Gaul, Frank Wartenberg

Publication date: 27 August 1995

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf02032385

zbMATH Keywords

knowledge-based supportmarket researchpositioning analysis

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Theory of languages and software systems (knowledge-based systems, expert systems, etc.) for artificial intelligence (68T35) Marketing, advertising (90B60)

Cites Work

• GENFOLD 2: A set of models and algorithms for the GENeral unFOLDing analysis of preference/dominance data
• The wandering ideal point model: A probabilistic multidimensional unfolding model for paired comparisons data
• A product positioning model with costs and prices
• A procedure for new product positioning in an attribute space
• Analysis of individual differences in multidimensional scaling via an \(n\)-way generalization of ``Eckart-Young decomposition
• Analysis of choice behaviour via probabilistic ideal point and vector models
• An Approach to the Optimal Positioning of a New Product
• ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning

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