Optimal control of advertising and production of a seasonal product with nondifferentiable demand

DOI10.1007/BF02169463zbMath0846.90063OpenAlexW2077077359MaRDI QIDQ1911414

Daniela Favaretto, Paolo Mazzega, Alberto Mezzaroba, Bruno Viscolani

Publication date: 28 April 1996

Published in: Dynamics and Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/bf02169463

zbMATH Keywords

optimal controlseasonal product

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Nonlinear programming (90C30) Application models in control theory (93C95) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60) Linear optimal control problems (49N05)

Related Items (8)

Optimal purchase and advertising for a product with immediate sale start ⋮ A general model for the marketing of seasonal products ⋮ Optimal dynamic advertising policies and equilibria ⋮ Determining optimal production and advertising policies for a seasonal product ⋮ A single season production and advertising control problem with bounded final goodwill ⋮ Advertising and production of a seasonal good for a heterogeneous market ⋮ On the superiority of pulsing under a concave advertising market potential function ⋮ Delayed effects of cooperative advertising in goodwill dynamics

Cites Work

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• Mathematical Optimization and Economic Theory
• Optimization and nonsmooth analysis
• Feature Article—Aggregate Advertising Models: The State of the Art
• Determining optimal production and advertising policies for a seasonal product
• Advertising Cost Interactions and the Optimality of Pulsing
• Optimal advertising for selling a product with a nondifferentiable demand function

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