The newsvendor's optimal incentive contracts for multiple advertisers
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Publication:1926719
DOI10.1016/j.ejor.2012.01.021zbMath1253.90037OpenAlexW2170251322MaRDI QIDQ1926719
Zhengping Wu, Pascale Crama, Wanshan Zhu
Publication date: 29 December 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://ink.library.smu.edu.sg/lkcsb_research/3787
Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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