A new SOM-based method for profile generation: theory and an application in direct marketing

DOI10.1016/J.EJOR.2012.01.044zbMath1253.90128OpenAlexW2008358224MaRDI QIDQ1926723

Sébastien Versailles, Alex Seret, Thomas Verbraken, Bart Baesens

Publication date: 29 December 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.01.044

zbMATH Keywords

data miningdirect marketingSOMcustomer profiling

Mathematics Subject Classification ID

Pattern recognition, speech recognition (68T10) Marketing, advertising (90B60)

Related Items (1)

A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees

Cites Work

• Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
• Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
• Bayesian neural network learning for repeat purchase modelling in direct marketing
• Self-organizing maps.

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