Modeling dynamic effects of promotion on interpurchase times

DOI10.1016/j.csda.2012.03.022zbMath1254.91585OpenAlexW2036383612MaRDI QIDQ1927091

Philip Hans Franses, Dennis Fok, Richard Paap

Publication date: 30 December 2012

Published in: Computational Statistics and Data Analysis (Search for Journal in Brave)

Full work available at URL: http://repub.eur.nl/pub/544

zbMATH Keywords

unobserved heterogeneityerror-correction modeltime-varying covariatesdynamic duration model

Mathematics Subject Classification ID

Statistical methods; economic indices and measures (91B82) Marketing, advertising (90B60)

Related Items

A Bayesian data combination approach for repeated durations under unobserved missing indicators: application to interpurchase-timing in marketing ⋮ Integrated sales and operations planning with multiple products: jointly optimizing the number and timing of promotions and production decisions

Uses Software

• Ox

Cites Work

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