Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences

DOI10.1007/s11634-012-0121-3zbMath1282.62249OpenAlexW1977572054MaRDI QIDQ1928210

João Falcão e Cunha, Dirk Van den Poel, Vera L. Miguéis, Ana S. Camanho

Publication date: 2 January 2013

Published in: Advances in Data Analysis and Classification. ADAC (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11634-012-0121-3

zbMATH Keywords

retailingchurn analysiscustomer relationship management

Mathematics Subject Classification ID

Applications of statistics to economics (62P20)

Related Items (3)

CRM in social media: predicting increases in Facebook usage frequency ⋮ A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking ⋮ A diffusion model for churn prediction based on sociometric theory

Uses Software

• C4.5

Cites Work

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