Optimal advertising and pricing in a dynamic durable goods supply chain

DOI10.1007/s10957-012-0034-5zbMath1269.90050OpenAlexW2117183166MaRDI QIDQ1937093

Anshuman Chutani, Suresh P. Sethi

Publication date: 11 February 2013

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-012-0034-5

zbMATH Keywords

cooperative advertisingdurable goodsfeedback Stackelberg equilibriumNash differential gamesales-advertising dynamicsStackelberg differential game

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (23)

Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain ⋮ Pricing competition with inventory considerations in a hazard rate-prone market of durables ⋮ ON A NEW PARADIGM OF OPTIMAL REINSURANCE: A STOCHASTIC STACKELBERG DIFFERENTIAL GAME BETWEEN AN INSURER AND A REINSURER ⋮ Cooperative advertising in a dynamic retail market oligopoly ⋮ Cooperative advertising programs: are accrual constraints necessary? ⋮ A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ An analytical model of the relationship between product quality and advertising ⋮ Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price ⋮ Global solutions of stochastic Stackelberg differential games under convex control constraint ⋮ Dynamic cooperative advertising under manufacturer and retailer level competition ⋮ Cooperative advertising models in supply chain management: a review ⋮ Advertising, goodwill, and the Veblen effect ⋮ On coincidence of feedback and global Stackelberg equilibria in a class of differential games ⋮ Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer ⋮ Unnamed Item ⋮ A survey of game-theoretic models of cooperative advertising ⋮ Differential game approach to pricing and advertising decisions ⋮ Dynamic pricing of new products in competitive markets: a mean-field game approach ⋮ Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising ⋮ Dynamic matching in cloud manufacturing considering matching costs ⋮ The Maximum Principle for Global Solutions of Stochastic Stackelberg Differential Games ⋮ A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly ⋮ Robust reinsurance contract with asymmetric information in a stochastic Stackelberg differential game

Cites Work

• Unnamed Item
• Retail competition and cooperative advertising
• Optimal advertising and pricing in a new-product adoption model
• Optimal pricing and advertising in a durable-good duopoly
• Retail promotions with negative brand image effects: Is cooperation possible?
• A New Product Growth for Model Consumer Durables
• Dynamic Price Models for New-Product Planning
• Optimal Pricing Strategy for New Products
• Pricing and the Newsvendor Problem: A Review with Extensions
• Deterministic and stochastic optimization of a dynamic advertising model
• Cooperative advertising in a marketing channel

This page was built for publication: Optimal advertising and pricing in a dynamic durable goods supply chain