Marketing and operations research -- a literature survey

DOI10.1007/S002910050002zbMath0961.90002OpenAlexW2313530658MaRDI QIDQ1976718

Udo Wagner, Lutz Hildebrandt

Publication date: 10 May 2000

Published in: OR Spektrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s002910050002

zbMATH Keywords

literature reviewMarketing \& OROR-OR/MS research

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)

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