Conjoint-based product (line) design considering competitive reactions

DOI10.1007/S002910050006zbMath0961.90029OpenAlexW2313860987MaRDI QIDQ1976724

Winfried J. Steiner, Harald Hruschka

Publication date: 10 June 2001

Published in: OR Spektrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s002910050006

zbMATH Keywords

game theoryproduct designconjoint analysisproduct (line) competition

Mathematics Subject Classification ID

Game theory (91A99) Production models (90B30)

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