Examining the interaction of marketing and financing decisions in a dynamic environment

DOI10.1007/S002910050010zbMath0962.91040OpenAlexW2320641800MaRDI QIDQ1976731

Artur Baldauf, H. Reisinger, Engelbert J. Dockner

Publication date: 24 June 2001

Published in: OR Spektrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s002910050010

zbMATH Keywords

debt and new product pricing policymarketing and financing interactionsstrategic debt policy

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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