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A simulation analysis of brand investments - MaRDI portal

A simulation analysis of brand investments

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Publication:1976733

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DOI10.1007/S002910050011zbMath0962.91041OpenAlexW2129198431MaRDI QIDQ1976733

Henrik Sattler

Publication date: 21 June 2001

Published in: OR Spektrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s002910050011

zbMATH Keywords

risk analysis brand equity earnings multiples

Mathematics Subject Classification ID

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