Vendor management inventory with consignment contracts and the benefits of cooperative advertising
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Publication:1991150
DOI10.1016/j.ejor.2018.06.031zbMath1403.90013OpenAlexW2810680576MaRDI QIDQ1991150
Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán
Publication date: 30 October 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://uvadoc.uva.es/handle/10324/31976
differential gamessupply chain managementcooperative advertisingmarketing-operations interfacebrick-and-mortal chain
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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