Dynamic advertising and pricing with constant demand elasticities

DOI10.1016/j.jedc.2013.08.004zbMath1402.90073OpenAlexW3126139585MaRDI QIDQ1994201

Rainer Schlosser, Kurt Helmes

Publication date: 1 November 2018

Published in: Journal of Economic Dynamics \& Control (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.jedc.2013.08.004

zbMATH Keywords

constant demand elasticitiesDorfman-Steiner identitydynamic advertising and pricingoptimal deterministic and stochastic control

Mathematics Subject Classification ID

Optimal stochastic control (93E20) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (7)

Joint stochastic dynamic pricing and advertising with time-dependent demand ⋮ Dynamic pricing and advertising of perishable products with inventory holding costs ⋮ Optimal pricing and advertising policies for a one-time entertainment event ⋮ Stochastic dynamic pricing and advertising in isoelastic oligopoly models ⋮ Oligopoly pricing and advertising in isoelastic adoption models ⋮ Sustainable tourism ⋮ Optimal advertising and pricing in a class of general new-product adoption models

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