Modelling market dynamics of multi-brand and multi-generational products

DOI10.1016/j.ejor.2019.05.030zbMath1430.90362OpenAlexW2947186198WikidataQ127802340 ScholiaQ127802340MaRDI QIDQ2001473

Xiaohui Shi, Pattarin Chumnumpan

Publication date: 3 July 2019

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://kar.kent.ac.uk/74167/1/manuscript.pdf

zbMATH Keywords

OR in marketingnew product diffusionbrand competitionmobile telecommunications servicetechnological substitution

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Sequential market entries and competition modelling in multi-innovation diffusions
• Competitive diffusion process of repurchased products in knowledgeable manufacturing
• A dynamic marketing-operations interface model of new product updates
• Joint pricing and production decisions for new products with learning curve effects under upstream and downstream trade credits
• A New Product Growth for Model Consumer Durables
• Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry
• Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost

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