The effects of loss aversion on deceptive advertising policies

DOI10.1007/S11238-019-09721-8zbMath1428.91011OpenAlexW2973462378MaRDI QIDQ2011373

Aldo Pignataro

Publication date: 6 December 2019

Published in: Theory and Decision (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11238-019-09721-8

zbMATH Keywords

loss aversionenforcementdeceptive advertising

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Task assignment under agent loss aversion
• The social value of information on product quality
• Signaling Games and Stable Equilibria
• A Model of Reference-Dependent Preferences*
• Equilibrium Selection in Signaling Games
• Prospect Theory: An Analysis of Decision under Risk
• Regular prices and sales

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