Coordinating pricing and advertising in a two-period fashion supply chain
From MaRDI portal
Publication:2026707
DOI10.1007/s10288-019-00417-xzbMath1464.90008OpenAlexW2969560761WikidataQ127370643 ScholiaQ127370643MaRDI QIDQ2026707
Publication date: 20 May 2021
Published in: 4OR (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10288-019-00417-x
Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
Related Items
Cites Work
- Cooperative advertising in a supply chain with horizontal competition
- Retail competition and cooperative advertising
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Side-payment contracts in two-person nonzero-sum supply chain games: review, discussion and applications
- Retail promotions with negative brand image effects: Is cooperation possible?
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Vendor management inventory with consignment contracts and the benefits of cooperative advertising
- Dynamics and implications on a cooperative advertising model in the supply chain
- Advertising and forecasting investments of a newsvendor
- Cooperative advertising in a distribution channel with fairness concerns
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- The Bargaining Problem
- Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
- Pushing Quality Improvement Along Supply Chains
- Quality Improvement Incentives and Product Recall Cost Sharing Contracts
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel
- Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach
- Deterministic and stochastic optimization of a dynamic advertising model
- Cooperative advertising in a marketing channel
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
