Advertising and quality improving strategies in a supply chain when facing potential crises
From MaRDI portal
Publication:2028766
DOI10.1016/j.ejor.2020.06.026zbMath1487.90415OpenAlexW3037155158MaRDI QIDQ2028766
Publication date: 3 June 2021
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2020.06.026
supply chain managementquality improvementOR in marketingcrisis managementpiecewise deterministic differential game
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