Advertising, goodwill, and the Veblen effect
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Publication:2029052
DOI10.1016/j.ejor.2020.07.043zbMath1487.90407OpenAlexW3046181756MaRDI QIDQ2029052
Publication date: 3 June 2021
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2020.07.043
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