Incentive rate determination in viral marketing
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Publication:2029294
DOI10.1016/j.ejor.2020.07.046zbMath1487.90422OpenAlexW3046188739MaRDI QIDQ2029294
Ehsan Ardjmand, Ali Tavasoli, William A. Young, Heman Shakeri
Publication date: 3 June 2021
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2020.07.046
nonlinear programmingOR in marketingepidemic spreaddynamical systems over networksincentive rate determination
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