Word-of-mouth and estimating demand based on network structure and epidemic models

DOI10.1016/j.ejor.2020.09.004zbMath1487.90417OpenAlexW3084004467MaRDI QIDQ2029983

Mostafa Pazoki, Hamed Samarghandi

Publication date: 4 June 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2020.09.004

zbMATH Keywords

epidemic modelsdemand estimationnetwork structureOR in marketingword-of-mouth

Mathematics Subject Classification ID

Random graphs (graph-theoretic aspects) (05C80) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (2)

The impacts of investor network and herd behavior on market stability: social learning, network structure, and heterogeneity ⋮ Predicting the outbreak of epidemics using a network-based approach

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