Managing competitive levers in a collaborative distribution channel

DOI10.1016/j.ejor.2021.01.003zbMath1487.90405OpenAlexW3119411942MaRDI QIDQ2030352

Kaijie Zhu, Ehsan Bolandifar, Zhong Chen

Publication date: 7 June 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.01.003

zbMATH Keywords

OR in marketingdominant retailerstore brandasymmetric retail channel

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Interaction between channel strategy and store brand decisions
• Price competition and store competition: store brands vs. national brand
• A supply chain model with direct and retail channels