Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
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Publication:2030560
DOI10.1016/j.ejor.2020.10.012zbMath1487.90406OpenAlexW3094296668MaRDI QIDQ2030560
Sumanta Basu, Megha Sharma, Soumyakanti Chakraborty, Saibal Ray
Publication date: 7 June 2021
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2020.10.012
revenue managementadvertisement revenue optimizationdigital advertisementsskippable advertisementsvideo sharing platforms
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Cites Work
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- Combining Spot and Futures Markets: A Hybrid Market Approach to Dynamic Spectrum Access
- Scheduling Banner Advertisements on the Web
- A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
- Optimal Contracts for Intermediaries in Online Advertising
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