Impacts of store-brand introduction on a multiple-echelon supply chain

DOI10.1016/j.ejor.2020.10.044zbMath1487.90408OpenAlexW3097608596MaRDI QIDQ2030618

Yongrui Duan, Rong Cheng, Jianguang Zhang, Hua Ke

Publication date: 7 June 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2020.10.044

zbMATH Keywords

game theorythree-echelon supply chainpricing strategyprivate labelstore brand

Mathematics Subject Classification ID

Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (3)

Distributing the fashion product in direct or retail channel: The impact of fashion level and direct selling cost ⋮ The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive

Cites Work

• Research on coordination mechanism in three-level green supply chain under non-cooperative game
• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Quality coordination with extended warranty for store-brand products
• Interaction between channel strategy and store brand decisions
• Supply chains in the presence of store brands
• Price competition and store competition: store brands vs. national brand
• Reverse supply chain coordination by revenue sharing contract: a case for the personal computers industry
• Allocation of Cost Savings in a Three-Level Supply Chain with Demand Information Sharing: A Cooperative-Game Approach

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