Impacts of store-brand introduction on a multiple-echelon supply chain
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Publication:2030618
DOI10.1016/j.ejor.2020.10.044zbMath1487.90408OpenAlexW3097608596MaRDI QIDQ2030618
Yongrui Duan, Rong Cheng, Jianguang Zhang, Hua Ke
Publication date: 7 June 2021
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2020.10.044
Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)
Related Items (3)
Distributing the fashion product in direct or retail channel: The impact of fashion level and direct selling cost ⋮ The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive
Cites Work
- Research on coordination mechanism in three-level green supply chain under non-cooperative game
- Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
- Supply chain interactions due to store-brand introductions: the impact of retail competition
- Fighting store brands through the strategic timing of pricing and advertising decisions
- Quality coordination with extended warranty for store-brand products
- Interaction between channel strategy and store brand decisions
- Supply chains in the presence of store brands
- Price competition and store competition: store brands vs. national brand
- Reverse supply chain coordination by revenue sharing contract: a case for the personal computers industry
- Allocation of Cost Savings in a Three-Level Supply Chain with Demand Information Sharing: A Cooperative-Game Approach
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