A dynamic advertising model in a vaccination campaign

DOI10.1007/S10100-020-00675-9OpenAlexW3005923302MaRDI QIDQ2045639

Luca Grosset, Bruno Viscolani

Publication date: 13 August 2021

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10100-020-00675-9

zbMATH Keywords

optimal controlvaccinationadvertisingpure state constraint

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Linear-quadratic optimal control problems (49N10) Marketing, advertising (90B60)

Cites Work

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• Advertising and quality-dependent word-of-mouth in a contagion sales model
• Recent developments in dynamic advertising research
• A LQ Vaccine Communication Game

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