New product presale strategies considering consumers' loss aversion in the e-commerce supply chain

DOI10.1155/2021/8194879zbMath1471.90027OpenAlexW3185784193MaRDI QIDQ2046978

Chongfeng Lan, Jian-Feng Zhu

Publication date: 19 August 2021

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2021/8194879

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06)

Cites Work

• Pricing and supply priority in a dual-channel supply chain
• Pricing policies for complementary products in a dual-channel supply chain
• Prospect Theory: An Analysis of Decision under Risk
• Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers

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