Fairness and efficiency in online advertising mechanisms

DOI10.3390/g12020036zbMath1479.91155OpenAlexW3152506565MaRDI QIDQ2052530

Alison Watts

Publication date: 26 November 2021

Published in: Games (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3390/g12020036

zbMATH Keywords

fairnessefficiencyauctionsonline advertising

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Mechanism design theory (91B03)

Cites Work

• Fairness through awareness
• Position Auctions with Consumer Search
• Equality of Resources Implies Equality of Welfare
• Consumer Search and Price Competition

This page was built for publication: Fairness and efficiency in online advertising mechanisms