Maximizing the influence of the innovative products diffusion considering advertisement and promotion strategies

DOI10.1155/2021/9293303zbMath1486.91043OpenAlexW3197673058MaRDI QIDQ2059284

Jianbo Xu, Jianjia He, Tingting Lin, Liang-An Huo

Publication date: 13 December 2021

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2021/9293303

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Consumer behavior, demand theory (91B42) Qualitative investigation and simulation of models involving functional-differential equations (34K60) Marketing, advertising (90B60)

Cites Work

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