Impact of loyalty program investment on firm performance: seasonal products with strategic customers
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Publication:2077931
DOI10.1016/J.EJOR.2021.09.046zbMath1490.90179OpenAlexW3206839765MaRDI QIDQ2077931
Publication date: 23 February 2022
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2021.09.046
Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
Related Items (2)
Trade-in operations under retail competition: effects of brand loyalty ⋮ Dynamic pricing and quick response of a retailer in the presence of strategic consumers: a distributionally robust optimization approach
Cites Work
- `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis
- Price and quality-based competition and channel structure with consumer loyalty
- Lead-time quotations in unobservable make-to-order systems with strategic customers: risk aversion, load control and profit maximization
- Dynamic pricing when consumers are strategic: analysis of posted and contingent pricing schemes
- High price or low price? An experimental study on a markdown pricing policy
- Contingent Preannounced Pricing Policies with Strategic Consumers
- Strategic Capacity Rationing to Induce Early Purchases
- Strategic Customer Behavior, Commitment, and Supply Chain Performance
- Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
- Joint Pricing and Inventory Management with Strategic Customers
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