Who should introduce the third-party platform channel under different pricing strategies?

DOI10.1016/j.ejor.2021.06.030zbMath1495.90036OpenAlexW3175943806MaRDI QIDQ2077969

Xueping Zhen, Shuangshuang Xu

Publication date: 23 February 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.06.030

zbMATH Keywords

supply chain managementpricing strategychannel structure selectionthird-party platform

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Related Items (6)

Implications of product line competition on channel matching strategies in a retail platform ⋮ Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform? ⋮ First-party content decision under competitive hardware/software platforms: free vs. charge ⋮ Optimal promotion strategies of online marketplaces ⋮ Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives ⋮ Supply chain coordination with financial constraints considering delivery time and cross‐channel spillover effect

Cites Work

• Introduction of a second channel: Implications for pricing and profits
• When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?
• When to introduce an online channel, and offer money back guarantees and personalized pricing?
• Strategic introduction of the marketplace channel under spillovers from online to offline sales
• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
• Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
• ``Bricks-and-mortar vs. ``clicks-and-mortar: An equilibrium analysis
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

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