Who should introduce the third-party platform channel under different pricing strategies?
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Publication:2077969
DOI10.1016/j.ejor.2021.06.030zbMath1495.90036OpenAlexW3175943806MaRDI QIDQ2077969
Publication date: 23 February 2022
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2021.06.030
Hierarchical games (including Stackelberg games) (91A65) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)
Related Items (6)
Implications of product line competition on channel matching strategies in a retail platform ⋮ Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform? ⋮ First-party content decision under competitive hardware/software platforms: free vs. charge ⋮ Optimal promotion strategies of online marketplaces ⋮ Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives ⋮ Supply chain coordination with financial constraints considering delivery time and cross‐channel spillover effect
Cites Work
- Introduction of a second channel: Implications for pricing and profits
- When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?
- When to introduce an online channel, and offer money back guarantees and personalized pricing?
- Strategic introduction of the marketplace channel under spillovers from online to offline sales
- Agency selling or reselling: e-tailer information sharing with supplier offline entry
- Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
- Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
- ``Bricks-and-mortar vs. ``clicks-and-mortar: An equilibrium analysis
- Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
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