Dynamic budget allocation for social media advertising campaigns: optimization and learning

DOI10.1016/J.EJOR.2021.08.019zbMath1495.90099OpenAlexW3193345865MaRDI QIDQ2077981

Yossi Luzon, Rotem Pinchover, Eugene Khmelnitsky

Publication date: 23 February 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.08.019

zbMATH Keywords

social networksOR in marketingadvertising campaignoptimal dynamic policy

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

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