Pricing and content development for online media platforms regarding consumer homing choices

DOI10.1016/J.EJOR.2022.05.030OpenAlexW4280525551MaRDI QIDQ2083958

Cheng-Han Wu, Yun-Yao Chiu

Publication date: 17 October 2022

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2022.05.030

zbMATH Keywords

game theorypricingexclusivityonline platformcontent development

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Related Items (1)

First-party content decision under competitive hardware/software platforms: free vs. charge

Cites Work

• Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
• PRODUCT FUNCTIONALITY, COMPETITION, AND MULTIPURCHASING

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