Joint optimization of the marketing and operations functions

DOI10.1007/s12597-021-00549-xOpenAlexW3183645174MaRDI QIDQ2085470

Salah Djemili, Lotfi Tadj

Publication date: 18 October 2022

Published in: Opsearch (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s12597-021-00549-x

zbMATH Keywords

trackingmodel predictive controlitems deteriorationmarketing functionoperations function

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Uses Software

• PROMISE

Cites Work

• Developing optimization models for cross-functional decision-making: integrating marketing and production planning
• Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions
• PROMISE: A distributed DSS approach to coordinating production and marketing decisions
• Optimal production and marketing planning
• An optimal control model with defective products and goodwill damages
• On optimal partially integrated production and marketing policy with variable demand under flexibility and reliability considerations via genetic algorithm
• Multi-objective marketing planning inventory model: a geometric programming approach
• A marketing decision problem in single-period stochastic inventory model
• Optimal control of production and marketing systems with distributed time lags
• An Optimal control approach to marketing-production planning
• Approach to decentralized marketing-production planning†
• Multi-product multi-market model for co-ordination of marketing and production decisions
• Joint decision making for production and marketing
• Optimal control of a marketing-production system

This page was built for publication: Joint optimization of the marketing and operations functions