Empirical research on the impact of brand awareness on brand loyalty: the mediating role of brand image

DOI10.1007/978-3-030-77094-5_33zbMath1495.62076OpenAlexW3203457357MaRDI QIDQ2086214

Dam Tri Cuong, Bui Huy Khoi

Publication date: 25 October 2022

Full work available at URL: https://doi.org/10.1007/978-3-030-77094-5_33

zbMATH Keywords

brand awarenessbrand loyaltybrand imagePLS-SEM

Mathematics Subject Classification ID

Applications of statistics to economics (62P20)

Uses Software

• SmartPLS

Cites Work

• Unnamed Item

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