Optimal campaign strategy for social media marketing with a contrarian population

DOI10.1007/978-3-030-87473-5_21zbMath1497.91066OpenAlexW3204925281MaRDI QIDQ2090259

Bikash Adhikari, V. S. Varma, Elena Panteley, Irinel-Constantin Morărescu

Publication date: 24 October 2022

Full work available at URL: https://doi.org/10.1007/978-3-030-87473-5_21

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Applications of game theory (91A80) Marketing, advertising (90B60)

Cites Work

• Space-time budget allocation policy design for viral marketing
• Opinion Dynamics in Social Networks With Hostile Camps: Consensus vs. Polarization
• Social influence and opinions
• Control via Leadership of Opinion Dynamics with State and Time-Dependent Interactions
• Reaching a Consensus
• Opinion Dynamics With Decaying Confidence: Application to Community Detection in Graphs
• Consensus Problems on Networks With Antagonistic Interactions

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