Some game theoretic marketing attribution models
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Publication:2095952
DOI10.1007/S10479-022-04944-5zbMath1505.91043arXiv2012.00812OpenAlexW3107986450MaRDI QIDQ2095952
Tom Weiss, Elisenda Molina, Juan Tejada
Publication date: 15 November 2022
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://arxiv.org/abs/2012.00812
Shapley valuemarketingcooperative game theorybankruptcy problemsconstrained equal-losses rulemulti-channel attribution
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