Possibilistic cooperative advertising and pricing games for a two-echelon supply chain

DOI10.1007/s00500-021-05595-7zbMath1498.90029OpenAlexW3140603424MaRDI QIDQ2098327

Amir Hossein Seddighi, Marzieh Mozafari, Ali Naimi Sadigh

Publication date: 18 November 2022

Published in: Soft Computing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00500-021-05595-7

zbMATH Keywords

pricingcooperative advertisingStackelberg gameNash gamepossibilistic game theory

Mathematics Subject Classification ID

Noncooperative games (91A10) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

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Cites Work

• Decision and game theory in management with intuitionistic fuzzy sets
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• Fuzzy sets
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